Last evening Jeremiah Owyang,  (earlier a Senior Analyst at Forrester)  Partner Customer Strategy at Altimeter Group, delivered the Keynote address to Silicon Valley Chapter, AMA Group, hosted by Cisco in its  Telepresence Suites, Santa Clara.

The topic “How to approach social media across the entire enterprise” evoked response across the spectrum as the audience grappled with the  increasing impact of social media on businesses and how the phenomena is growing like a tsunami everyday, sweeping off  barriers everywhere.
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