http://blog.regalix.com Blogs on Digital Marketing, Media and Web 2.0 Thu, 02 Sep 2010 09:02:43 +0000 http://backend.userland.com/rss092 en The year 2010 started with an earth shattering earthquake in Haiti forcing 1.5 million to find a shelter. Then a devastating earthquake hit Chile in the small hours of morning on Feb 27, displacing 2 million. Exceptionally heavy rainfall caused massive floods and landslide displacing 250,000 people in China. Then came once-in-500 ... http://blog.regalix.com/index.php/fatigue-setting-in/ Now that you have established yourself and become familiar with your home market, its time to expand to other geographies. You look at the market research reports and realize that there is a tremendous growth potential. Poring over the new country demographics you decide on the ... http://blog.regalix.com/index.php/international-seo-strategies/ Riding the Marketing Highway If you searched on the keyword “oil spill” (937M+ results) on Google you will discover that BP is bidding on the keyword to hit the top spot. Their ad tells the curious that the link will provide information on the spill and BP’s effort in helping.  BP ... http://blog.regalix.com/index.php/paid-search%e2%80%a6not-for-marketing-alone/ Concerns about online privacy and limits to data sharing have dominated the social media waves over last few weeks. First Zuckerman blazed away with Open Graph, relegating any concerns  about privacy to something very old fashioned. He then made a quick U turn and promised to simplify privacy settings on ... http://blog.regalix.com/index.php/social-open-social-closed-orboth/ Last January Microsoft commissioned a survey  involving 2500 Recruiting Professionals, HR and consumers.  The results were startling for job seekers in the US.  Three out of four said that reviewing online information has become a part of the formal hiring process. 79% said that they research on candidates online, Googling ... http://blog.regalix.com/index.php/hiring-in-a-social-world-rise-of-unequal-opportunity-employer/ Last week at  Search Engine Strategies show in New York City, Yusuf Mehdi,  the Search Boss at Bing, admitted that Microsoft neglected the long tail of search "We missed the boat early on that the focus was about the long tail,". He went on to say "… it turned out the ... http://blog.regalix.com/index.php/the-unfought-war-for-the-long-tail/ The two and half hour social media boot camp at Four Seasons, Palo Alto, drew participants from both large and small companies in the Bay Area. The group had strong representation from Business-to-Business and Direct to Consumer companies. Not surprisingly majority of the participants were already experimenting with Facebook, ... http://blog.regalix.com/index.php/social-media-boot-camp-march-25/ Microsoft which has been known to make things simpler for the common user like in the case of the PC – this time it has done so for SEO. With the plethora of tools claiming to be better than the other Microsoft has gone ahead and introduced a free tool ... http://blog.regalix.com/index.php/microsoft-iis-seo-toolkit/ It’s been a while since my last posting and a lot has happened in the marketing world. I figured that with the recent spate of interesting developments, the timing would be right to post my next blog update. Here are some of the newsworthy developments in the blogosphere and my ... http://blog.regalix.com/index.php/news-from-around-the-blogosphere/ Internet in US virtually lit up when some doctored images appeared image appeared at the top of the image search results for Michelle Obama (a sample appears below) [caption id="attachment_317" align="alignnone" width="500" caption="Image search results?"][/caption] Why the related search suggestion? Google responded swiftly by...buying an AD to explain the "offensive" search results. To ... http://blog.regalix.com/index.php/search-is-not-really-a-monkey-business/