It’s been a while since my last posting and a lot has happened in the marketing world. I figured that with the recent spate of interesting developments, the timing would be right to post my next blog update. Here are some of the newsworthy developments in the blogosphere and my personal views on them…

Google and China – Starting off with the news that’s been dominating all the RSS feeds and blog posts…Will they or won’t they? Will Google finally take a stand and walk out of a booming market or will they bow down to the higher powers. While Google in the past had agreed to censor search results in accordance with government policies in China, it is no longer willing to do so. Miffed at the reports about hacking of personal email accounts of human rights activist, Google threatened to take its business out of the China market. However, as I write, the analysts are still speculating on what will be the outcome of this tug-of-war. While on one end, Google is talking about the right to free information and privacy laws, on the other end China is questioning the double standards by Google. Several cyber-security experts claim that “e-mail hacker had obtained the e-mail information by accessing Google’s own internal intercept system - a program designed to enable Google to collect user information in response to US government demands.” While I firmly believe in freedom of speech and information, I also wish that all the facts come out in the open before we make any judgments on this issue.. More details on this here. Also read Google’s official statement here

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We at Regalix, bring you a roundup of news and interesting tidbits from the world of marketing and business. Would love to hear your take on them and how it affects you as a corporate marketer. Do leave your comments – look forward to hearing from you!
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By now, you know that financial markets have been severely hit; economy is heading south, marketing campaigns are being cut mid course, consumer and business spending is down and there are chances of further worsening of the economy.

Marketing executives are bracing themselves for some hard times. It is the era of “Survival of the Fittest.” Let us go back in time, during the dotcom bubble burst, companies such as Sun Microsystems, Altavista, Worldcom, Netscape, Netapp, Verisign, Alcatel, etc. were affected badly and most of them don’t even exist in the same form now. They had a different approach to the bubble burst and kept away to watch the market before making any decisions.
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