By now, you know that financial markets have been severely hit; economy is heading south, marketing campaigns are being cut mid course, consumer and business spending is down and there are chances of further worsening of the economy.

Marketing executives are bracing themselves for some hard times. It is the era of “Survival of the Fittest.” Let us go back in time, during the dotcom bubble burst, companies such as Sun Microsystems, Altavista, Worldcom, Netscape, Netapp, Verisign, Alcatel, etc. were affected badly and most of them don’t even exist in the same form now. They had a different approach to the bubble burst and kept away to watch the market before making any decisions.
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